An architect graduate from the Faculdade de Arquitetura e Urbanismo – USP, she has been in the communications and design area since 1996. As a graphic designer in the branding, editorial projects and marketing activities areas, she has developed and implemented projects to many clients, such as Hospital Albert Einstein and Saint Gobain. She was the art director for the book “Prado, História e Natureza”. Focusing on the editorial sector, she was responsible for the development and implementation of magazines and corporate catalogs for companies such as Natura, OHL and Sodexo.
A journalist for over 30 years, he has worked for many media outlets, such as O Globo, Folha de S. Paulo, Exame, Brasil Online, Balanço Financeiro, Diário Popular, Diário do Povo (Campinas) e A Tribuna (Santos). He has authored many books, among them, “Fundação Faculdade de Medicina – 20 anos a serviço da saúde” (FFM, 2006) and “A voz do empresariado na previdência fechada – História da Associação dos Fundos de Pensão de Empresas Privadas – APEP” (APEP, 2009 e 2014). Between 2014 and 2016, he was responsible for the assignments, verification, writing and editing of the Anuário da Câmara Brasil-Israel de Comércio e Indústria. He currently dedicates himself to producing journalistic texts and to developing sporting and corporate memory projects.
Has worked in communications for 25 years in the states of São Paulo, Ceará, Pernambuco, Rio de Janeiro and Brasília, in Brazil. She was the press officer at Sebrae Nacional, Civil Aviation National Agency and TIM in the Northeast. She developed communication projects in conferences such as Expo Milano. In media companies, she covered economics in O Povo, Jornal da Tarde and Diário do Grande ABC newspapers, as well as in magazines specialized in logistics, retail market and automation. Besides communication strategies and contents, she has been working with management indicators for better results. Her professional background includes the New York Program in Corporate Communications, in the USA; the Fellowship Program of the Foreign Press Center, in Japan; Corporate Indicators, in Mexico; and an MBA in Corporate Communications Management.
With more than 17 years dedicated to Communication, Eduardo has solid experience in offering strategic counseling, planning and training clients for diversified segments, including technology, healthcare, security (mobile and personal), agribusiness and Corporate Social Responsibility. Also has worked in high relevant media companies, such as Agora São Paulo newspaper and Jovem Pan AM radio, for seven years, Eduardo has a degree in journalism from Universidade Metodista de São Paulo and a postgraduate degree in International Journalism from PUC-SP.